Heather James's Gallery 5
Timothy Tompkins, the New Media Manager for Heather James Fine Art (HJFA) galleries first contacted us two years ago to discuss the idea of having their entire 7 galleries recreated online.
Back then, the gallery creation process took a while, making the project too expensive, so HJFA decided to hire our Marble gallery, as it was similar in style and size to one of their own.
Since then they have added an Atrium gallery for showing larger works and exhibitions.
Now, like the IaoHin Gallery in China, they have decided it is time to take their Gallery5's own unique atmosphere and style online, enabling their clients to attend it's exhibitions, no matter where they are.
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| actual space |
EXHIBITION
& DESIGN
The virtual Gallery5 will change the way future Gallery5 exhibitions are designed.
Communication is key in the arts business and the ability to quickly scope exhibition ideas and share them with colleagues will take the collaborative design process to a completely new level.
The ability to design exhibitions in your own gallery and share those concepts privately with selected people will not only speed up the design process but result in a more refined exhibition.
The virtual replication of exhibitions hung in Gallery5 will allow HJFA to market them in quite a different way.
Two virtual Gallery5’s can be run concurrently, one duplicating the current show in the physical gallery, and the other used to create and market Previews of future shows.
Email invites to the physical opening could contain a link to the Preview, thus building awareness and anticipation.
IPAD and IPHONE on the way
Yes, we have just started the final phase of our OS mobile platform so all of you who have been asking us for it, will be very pleased. The first version will be the player app.
Imagine, being able to view your exhibitions on a mobile device. We think the immediacy and lightness of a tablet is going to make this app a winner.
We may also be able to give you the ability to create exhibitions using a browser to preview and publish....... more on this in our next newsletter.
Thanks for reading our news,
Cheers until next time.
Peter
