Saturday, October 10, 2015

How do galleries market their exhibitions, online?

 

The options are very similar to marketing a bricks and mortar gallery... but with a few extra possibilities.

 

Extending the reach of your exhibition:

The Gallery pictured below curates exhibitions in the Marble gallery, a space similar in style and size to their own, and runs them in tandem with their real gallery exhibitions.
This gives people who can't get to the gallery, and those who wish to re-visit particular artworks, the opportunity to do so.

Long Gallery

Fatu Feu'u exhibition 'The Village' at the Warwick Henderson Gallery Auckland, New Zealand

The experience:

Visitors to the virtual gallery on mobile and computers are able to closely inspect the artworks, and get a real feel for their size.
Inquiries about artworks can be made directly from within the exhibition.


Engagement:

Emailed before opening night a preview of the exhibition with a few selected works, will act as a reminder for people to attend. 


During the show:

After opening, the full exhibition can replace the preview as the online version.
Use Snap & Share to take a picture of your view in the gallery, to send along with a message to selected contacts and post to social sites.
This will bring people to your website to view the embedded exhibition.


Planning ahead:

During the current show, the next exhibition can be curated and previewed offline. This helps with the design process by allowing parties to visualise exhibitions before hanging the physical show.

New gallery launching soon

Solo Gallery One

The Solo Gallery will be available for both the Curator and Curator Plus plans. 


At 3.5 meters high, 7.5 long and 5 meters wide it will accommodate reasonably large works, yet not too expansive for smaller works.

It has a lush, deep chocolate low sheen floor and four discreet vertical windows, giving the gallery a restful ambience.
The five wall spaces provide ample room for up to 8 works under the Curator plan, and 12 on Curator Plus.

Pricing and launch date to be announced soon.