How do galleries market their exhibitions, online?   The options are very similar to marketing a bricks and mortar gallery... but with a few extra possibilities.   Extending the reach of your exhibition: The Gallery pictured below curates exhibitions in the Marble gallery, a space similar in style and size to their own, and runs them in tandem with their real gallery exhibitions. This gives people who can't get to the gallery, and those who wish to re-visit particular artworks, the opportunity to do so. Fatu Feu'u exhibition 'The Village' at the Warwick Henderson Gallery Auckland, New Zealand The experience: Visitors to the virtual gallery on mobile and computers are able to closely inspect the artworks, and get a real feel for their size. Inquiries about artworks can be made directly from within the exhibition. Engagement: Emailed before opening night a preview of the exhibition with a few selected works, will act as a reminder for people to attend.  During the show: After opening, the full exhibition can replace the preview as the online version. Use Snap & Share to take a picture of your view in the gallery, to send along with a message to selected contacts and post to social sites. This will bring people to your website to view the embedded exhibition. Planning ahead: During the current show, the next exhibition can be curated and previewed offline. This helps with the design process by allowing parties to visualise exhibitions before hanging the physical show.

New gallery launching soon The Solo Gallery will be available for both the Curator and Curator Plus plans.  At 3.5 meters high, 7.5 long and 5 meters wide it will accommodate reasonably large works, yet not too expansive for smaller works. It has a lush, deep chocolate low sheen floor and four discreet vertical windows, giving the gallery a restful ambience. The five wall spaces provide ample room for up to 8 works under the Curator plan, and 12 on Curator Plus. Pricing and launch date to be announced soon.

Exhibitions, are they really worth the effort?

 

The first exhibition I ever attended has left me with very vivid memories.
It was a solo show and I was surrounded by a single, very powerful narrative.
The artwork was totally brilliant, but what affected me most, was the concept of an exhibition itself.
It was the perfect platform for telling a contextual story, and to a captive audience, much like a cinema or theatre.

In the marketing of art, presentation has got to be one of the most important components, and holding an exhibition in an art gallery has long been the premiere way to achieve this.
As real estate rents rise, many galleries are ceasing to exist, so holding an exhibition is becoming more of a luxury, and one only a few can afford.

The internet is globalising the art market but its ability to showcase art in the form of an exhibition has been missing, until recently.

Heather James Fine Art gallery - art by -  Hans Hoffman

Exhibitions require a great deal of thought and effort to pull off, so if your fortunate enough to own or have a gallery to hold one in, it makes good sense to extend its reach and life online.
If you are not represented by, or own a gallery, then online is probably the only way you will be able to show your work.
This is the very reason we created Exhibbit.  We wanted to create familiar gallery environments for art lovers and buyers to explore contextual and themed exhibitions in, a solution that artists and gallerists could manage, one that is affordable.

There are many times I have wanted to share the experience of an exhibition with my friends, but the best I could do was email or post a few photos ... now, I can send an entire exhibition for them to experience.

Peter Worrall Co-founder - Exhibbit

Latest News

Exhibbit is twice as fast - the more you use it - the faster it becomes.

We have literally made the very first download of Exhibbit twice as fast.
Subsequent downloads become even faster with average times between 14 and 5 seconds over a 4g cellular network.
This is great news for your clients wherever they are, as it evens up the delivery times to most areas of the world.

Large Artworks.

The resolution has been increased to accommodate large scale works. We have smoothed the transition when moving towards an artwork from across the room giving continued clarity of the image throughout the move. 

art by Julian Raven

Navigation Instruction

We have attach a graphic to the bottom of our desktop Gallery window showing visitors how to move around the gallery and inspect artwork.

This new graphic will also be available for use in you own website.

Why does a Virtual Gallery work? In the midst of todays visually cluttered websites, the concept of a virtual gallery conjures a calming atmosphere. In these virtual spaces you are exclusively immersed in art. Your presence is felt and you can move freely to explore works individually or together.  art by Karl Gustav Sevenster The lighting and architectural character of these spaces allow you to envision these works in a physical environment. Exhibbit is your own personal gallery, where you can share and sell your art. You have the capacity to recreate an exhibition for those who cannot attend the live event. This virtual platform is not restricted by time or space, enabling your art to be shared globally in the manner you intend it.  Exhibbit also gives artists and curators the tools with which to narrate their own stories online. These virtual galleries present new and exciting opportunities for artists to market and curate their own shows without the price of a commission. Agents can run their own galleries, representing any number of artists and all for the price of two coffees a month.  Our latest mobile app provides the immediacy of viewing exhibitions on the go.  This free service makes it faster and more accessible for you to share and market your artwork. It goes without saying that the internet has had a major impact on how art is consumed and distributed. Since the early 2000s, industries have had to adapt to this versatile technology. The virtual platform provided by Exhibbit has been a catalyst for the creative arts and industries since 2004. In this time we have expanded our technology to provide the utmost quality in this dynamic climate.  In our next newsletter we will share with you, the most popular methods for marketing your online gallery. Download our free IOS or Android app now.

CARRY AN ART GALLERY IN YOUR POCKET

Visiting an art gallery can now be done on your phone or tablet, making fine art exhibitions accessible to everyone, wherever they are.

Exhibbit.com the online 3d art gallery company has just released an IOS and Android mobile version of their desktop platform.

Moving around an Exhibbit gallery is a surprisingly easy and immersive experience, especially for the small screen size of a phone. The viewer becomes more of visitor and thoroughly engages with the exhibition and artworks.

With the cost of gallery real estate soaring, taking your gallery online in this way has to be a serious consideration, which the Exhibbit team believes will radically change the way fine art is experienced and purchased online.

Doing this also comes with some really exciting extra benefits, that are just not possible with a bricks’n’mortar space.

The galleries are available on subscription from $10USD per month, and the Exhibbit team can even faithfully replicate your own gallery for even greater benefits.

With the incredible image quality of today’s mobile devices, we can see this becoming very popular with the following art professionals:

Artists, Online Galleries, Dealer galleries, Curators, Art Agents, Online Art Auctioneers, Collectors and Art Museums.

Exhibbit is the complete tool for curating, managing and marketing art exhibitions online, available now on desktop and mobile.

Get the free app. here –


Google   


https://play.google.com/store/apps/details?id=com.exhibbit.exhibbitmobile

iTunes


https://itunes.apple.com/us/app/exhibbit-mobile/id928976830?ls=1&mt=8

Find out how to create, manage and market an exhibition here: http://exhibbit.com/index.html

Heather James's Gallery 5

Timothy Tompkins, the New Media Manager for Heather James Fine Art (HJFA) galleries first contacted us two years ago to discuss the idea of having their entire 7 galleries recreated online.  

Back then, the gallery creation process took a while, making the project too expensive, so HJFA decided to hire our Marble gallery, as it was similar in style and size to one of  their own. 

Since then they have added an Atrium gallery for showing larger works and exhibitions. 

Now, like the IaoHin Gallery in China, they have decided it is time to take their Gallery5's own unique atmosphere and style online, enabling their clients to attend it's exhibitions, no matter where they are.

actual space

EXHIBITION

& DESIGN 

The virtual Gallery5 will change the way future Gallery5 exhibitions are designed. 

Communication is key in the arts business and the ability to quickly scope exhibition ideas and share them with colleagues will take the collaborative design process to a completely new level.

The ability to design exhibitions in your own gallery and share those concepts privately with selected people will not only speed up the design process but result in a more refined exhibition. 

Preview of shows:

The virtual replication of exhibitions hung in Gallery5 will allow HJFA to market them in quite a different way.

Two virtual Gallery5’s can be run concurrently, one duplicating the current show in the physical gallery, and the other used to create and market Previews of future shows. 

Email invites to the physical opening could contain a link to the Preview, thus building awareness and anticipation.

IPAD and IPHONE on the way

Yes, we have just started the final phase of our OS mobile platform so all of you who have been asking us for it, will be very pleased. The first version will be the player app.

Imagine, being able to view your exhibitions on a mobile device. We think the immediacy and lightness of a tablet is  going to make this app a winner.

We may also be able to give you the ability to create exhibitions using a browser to preview and publish....... more on this in our next newsletter. 

Thanks for reading our news,  

Cheers until next time.

Peter